Luiz Carlos Trabuco Cappi is the President and Chief Executive Officer of Bradesco, one of the top banks in the fifth-most populated country of Brazil. Mr. Trabuco has worked for Banco Bradesco in various capacities in his 48 years and counting with the financial institution. He’s only the fourth lead executive with Bradesco since it was founded in 1943 by Amador Aguiar, illustrating just how selective the bank is hiring Chief Executive Officers.
Mr. Trabuco earned his position in 2009, the first year after Bradesco lost its position as the largest bank in Brazil to the then-newly founded banking institution of Itau Unibanco, formed as a merger between Unibanco and Banco Itau. In response to this transaction, to this day one of the largest mergers or acquisitions in Brazil, six years later by absorbing HSBC Brazil’s assets for an astounding $5.2 billion. Although Luiz Carlos Trabuco Cappi faced a good deal of opposition in spending such a high price for acquiring the network of banks, it’s turned out to prove highly successful for Banco Bradesco.
It’s been said that the amount of growth obtained from the 2015 transaction was equal to six years of organic growth generated by Bradesco. While Luiz Carlos Trabuco Cappi has been a proponent of organic growth at the bank, the purchase of HSBC Brazil’s banking assets has effectively proven itself as a complement to Bradesco’s operational well-being, having boosted its financial standing considerably.
Luiz Carlos Trabuco Cappi is without question a leading executive in financial services. However, unlike most other executives in Brazil – the entire world, for that matter – Mr. Trabuco earned his position through many years of service to Bradesco and Bradesco only, rather than being hired externally (from another organization, rather than being promoted from a lower position internally). The career of Mr. Trabuco is noteworthy, certain to spur inspiration in readers rather they work in financial services or banking, or not.
Marilia, Brazil, was the birthplace of Luiz Carlos Trabuco Cappi in 1951. He was born to a humble, working-class family, rather than the upper-class households that many executives are fortunate enough to originate from. Graduating from high school earlier than teenagers in Brazil are supposed to, Mr. Trabuco put his academic intellect to good use by attending college prior to the average age of most Brazilians.
The University of Sao Paulo was the first postsecondary institution he attended, earning a degree equivalent to a bachelor’s from the Faculty of Philosophy, Letters, and Human Sciences. Before most people are done with their first year of undergraduate work, Luiz Carlos Trabuco Cappi brought home a postgraduate degree from the Foundation School of Sociology and Politics of Sao Paulo in Socio-Psychology. These degrees have been integral in Mr. Trabuco’s ascent to the top of Bradesco in boosting his ability to interact with fellow employees and business associates.
He moved back to his hometown of Marilia, where Amador Aguiar had founded Bradesco’s first branch in 1943. Mr. Trabuco found a job there as a bank teller in 1969, a far cry from his position today. However, learning the ropes for two years prior to getting hired on at Bradesco’s headquarters demonstrated his work ethic to higher-ups at Bradesco’s Osasco corporate office.
Luiz Carlos Trabuco Cappi bounced around various jobs throughout the next forty years, the first prominent title of which coming as the Director of Marketing in 1984. Mr. Trabuco then served the insurance and pension divisions of the bank.
It’s no surprise that Luiz has received numerous awards throughout his career, including the Entrepreneur of the Year from Isto E Dinheiro in 2015 and Insurance Personality of the Year in 2006 and 2007.