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Doe Deere and Unleashing Your Unicorn

Follow your dreams.” It’s something we’ve all heard too many times. Whether from our mom, grandma, favorite teacher, least favorite teacher, or over-excited television host, we’ve all heard this phrase over and over and over again. It can start sounding like a broken record. But founder, current , and “Queen of Unicorns” Doe Deere has proved that it is a tried and true expression.


Doe Deere has always had a passion for makeup. But not just any kind of makeup. Doe Deere only wears vibrant colors. And I’m not just talking about a little bit of blue eyeshadow. I’m talking cotton candy pink hair and bright purple lipstick. Or vibrant orange hair and rust colored lipstick. Or sea foam blue hair and ocean blue lipstick. And maybe some sparkly eyeshadow with perfectly executed cat’s eye eyeliner. That’s the kind of makeup Doe Deere wears. It’s the kind of makeup she loves, and it’s the kind of makeup she sells at her immensely successful company, Lime Crime.


Doe Deere doesn’t have a typical origin story. She was born in Russia and at the age of 17, she moved to New York. But she didn’t move to New York solely to start her hit makeup company. No, she had a bit of a journey before she’d get there. Instead, Doe Deere started out as a musician in a bad. They were successful enough but it was nothing like Ms. Deere would see in a few years.


Doe Deere wanted to rock her true colors at her music gigs with bright blue hair and purple lipstick but she couldn’t seem to find any stores that sold that kind of makeup. Everyone was wearing natural looking makeup: clear lip gloss, brown eyeshadow, maybe a little bit of liner? Doe Deere wanted to be a unicorn and she felt like clear lip gloss just wasn’t cutting it. So she decided to make her own makeup letting her wear whatever she wanted! Learn more:


Soon, Doe Deere found that she wasn’t the only one who wanted mermaid hair and makeup, not the only one who felt you didn’t have to wear natural looking makeup to be beautiful. Other women wanted to wear makeup like Doe Deere and feel like unicorns. So she started selling her makeup. And thus, Lime Crime came into the world.


Lime Crime helps women find their inner unicorns by selling beautiful and vibrant makeup. They do not sell natural looking makeup and women all over the country feel the more beautiful for it. Another great thing about Lime Crime? Lime Crime Leaping Bunny certified meaning their production process is cruelty-free. Doe Deere loves animals and strives to make sure that her company not only doesn’t hurt them but does their part in caring for them by donating to charities like Kitty Bungalow, a charity that rehabilitates grumpy cats and helps them find good homes. Lime Crime is still expanding and you can find their new and exciting products on their official site:


Tips for Entrepreneurs From Unicorn Queen Doe Deere

Self-proclaimed Unicorn Queen, CEO and founder of Lime Crime Makeup, Doe Deere is the epitome of the fearless entrepreneur who took her passion into business, saw a need that customers wanted, and filled it. Since starting Lime Crime Makeup in 2008, Deere has taken her passion for makeup and made it a highly successful and sought after brand. Throughout her career, Deere has been recognized for her efforts in leading Lime Crime as well as working with aspiring entrepreneurs to help succeed. One such accolade was Deere being named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine.


Deere was able to turn what started out as a desire to match makeup colors with her colorful wardrobe into a thriving business with thousands of regular customers and a worldwide following. In working with entrepreneurs, Deere helps them learn about the importance of passion but also the necessary work that has to be done to launch a successful business. Learn more:


Key to starting any business is to have a sound business plan; not only to start a business, but to operate one. The business plan covers all aspects of starting and funding a business. Anyone who is considering investing in a business will, most likely, first ask to see the business plan. Learn more:


How much will it cost to start the business? What are the plans for production of goods or how much will the delivery of services cost? What is the anticipated profit or loss over the next year or the next five years? These are just a few of dozens of questions a business plan will need to provide the answers to. Learn more:


Hard work is another important aspect of launching and continuing to grow a business. When Deere started selling makeup, in 2004, she used “limecrime” as an account on eBay. She created, modeled, and sold the product herself. Today, Deere has a team she leads to keep all aspects of the company on an forward moving trajectory.


Lime Crime Makeup is one of the first digitally-native beauty brands with products that are certified Vegan and Cruelty-free by PETA and Leaping Bunny. Deere has long been involved with charities with an emphasis on those that benefit women, children and animals. Learn more:


Today, Doe Deere and Lime Crime Makeup continue to provide customers with innovative product lines that are available through the Lime Crime Makeup website ( or at select retailers.