“Follow your dreams.” It’s something we’ve all heard too many times. Whether from our mom, grandma, favorite teacher, least favorite teacher, or over-excited television host, we’ve all heard this phrase over and over and over again. It can start sounding like a broken record. But founder, current , and “Queen of Unicorns” Doe Deere has proved that it is a tried and true expression.
Doe Deere has always had a passion for makeup. But not just any kind of makeup. Doe Deere only wears vibrant colors. And I’m not just talking about a little bit of blue eyeshadow. I’m talking cotton candy pink hair and bright purple lipstick. Or vibrant orange hair and rust colored lipstick. Or sea foam blue hair and ocean blue lipstick. And maybe some sparkly eyeshadow with perfectly executed cat’s eye eyeliner. That’s the kind of makeup Doe Deere wears. It’s the kind of makeup she loves, and it’s the kind of makeup she sells at her immensely successful company, Lime Crime.
Doe Deere doesn’t have a typical origin story. She was born in Russia and at the age of 17, she moved to New York. But she didn’t move to New York solely to start her hit makeup company. No, she had a bit of a journey before she’d get there. Instead, Doe Deere started out as a musician in a bad. They were successful enough but it was nothing like Ms. Deere would see in a few years.
Doe Deere wanted to rock her true colors at her music gigs with bright blue hair and purple lipstick but she couldn’t seem to find any stores that sold that kind of makeup. Everyone was wearing natural looking makeup: clear lip gloss, brown eyeshadow, maybe a little bit of liner? Doe Deere wanted to be a unicorn and she felt like clear lip gloss just wasn’t cutting it. So she decided to make her own makeup letting her wear whatever she wanted! Learn more: https://www.limecrime.com/about/
Soon, Doe Deere found that she wasn’t the only one who wanted mermaid hair and makeup, not the only one who felt you didn’t have to wear natural looking makeup to be beautiful. Other women wanted to wear makeup like Doe Deere and feel like unicorns. So she started selling her makeup. And thus, Lime Crime came into the world.
Lime Crime helps women find their inner unicorns by selling beautiful and vibrant makeup. They do not sell natural looking makeup and women all over the country feel the more beautiful for it. Another great thing about Lime Crime? Lime Crime Leaping Bunny certified meaning their production process is cruelty-free. Doe Deere loves animals and strives to make sure that her company not only doesn’t hurt them but does their part in caring for them by donating to charities like Kitty Bungalow, a charity that rehabilitates grumpy cats and helps them find good homes. Lime Crime is still expanding and you can find their new and exciting products on their official site: limecrime.com.