Seek Way Tech

Duda Melzer; The CEO and Chairman of Grupo RBS

Eduardo Sirotsky Melzer is the president and chairman of Grupo RBS. He succeeded his uncle as the chairman of the board of directors at the start of 2016. He comes from a generation of entrepreneurs. His grandfather was the founder of Grupo RBS. Grupo RBS is a media company that owns several newspaper publications and radio stations. Duda studied Business Management at PUCRS before joining Harvard University where he graduated with an MBA. He took two more executive courses at the Harvard Business School to improve his business acumen and leadership.

Duda started his career at the offices of Sweet Way in Brazil as a master franchisor. He moved to the US to become a consultant at Booz Allen & Hamilton after several years. Duda became a senior financial analyst at Delphi Corporation in 2002. He continued his meteoric rise and became the managing director of BoxTop Media in New York. He returned to Brazil to serve as the Director General of Grupo RBS in 2004. He retained the position for four years until his appointment as the VP of business development and marketing overseeing the Brazilian market. Duda was named the executive vice president of the company in 2010. He became the CEO of the company in 2012.

According to ADVB, Duda’s involvement with the company led him to be named in the Cambridge Institute for Family Enterprise Leadership List. The leadership list brings together new generations of leaders who have been successful in managing the family business. Eduardo Sirotsky Melzer has won many awards while working at Grupo RBS. Ernst and Young recognized him as the Entrepreneur of the Year in 2015. Grupo RBS was named one of the most innovative companies in Brazil under the leadership of Duda. They were recognized as one of the media companies that generated the most value to readers and consumers of their content.

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