The dog food market is undergoing an interesting trend towards healthier ingredients and formulas, which is forcing competitors to bring out the big guns on innovating their formulas and increasing the efficiency of their production. The Daily Herald explained this recent trend in an article that shows how an emphasis on marketing pet food to the heath conscious pet owner is catching like wildfire across the pet food industry. Pet food producers are relying on ingredients, such as chicken, to show that they are committed to providing a healthy dose of lean protein to your precious pup. Healthier and fresher ingredients are certainly more expensive for pet food companies, so they are constantly looking for ways to innovate their production processes to increase efficiency and cut down on costs of providing healthier options to our four-legged friends. The pet food industry has now risen to the level of $23.7 billion in the U.S., and premium pet food purchases on Wal-Mart are accounting for a larger and larger portion of this amount.
Beneful has been taking this trend by storm and continues to provide extremely healthy options in its pet food varieties. Speaking of variety, Beneful now offers eight dry food options and 20 wet food varieties, along with 11 different types of dog treats. Its state of the art packaging and cutting edge design is attracting new customers everyday to the Purinastore’s Beneful brand, while Beneful’s commitment to customer satisfaction and producing the highest quality pet food products keeps its loyal customers coming back.
Beneful has been around since 2001 and has been gaining on its massive market share ever since. It is now one of the very top pet food producers and is only poised to dominate a larger share of the pet food market as customers continue to demand the highest quality and healthiest options for the furry members of their family. Beneful stands behind all of its pet food products with a 100% customer satisfaction guarantee. This is extremely refreshing to find a company as committed to quality as it is to retaining its long standing customers.