Whitney Wolfe certainly knows how to keep things interesting. She has been able to create a very interesting dating app that has put a mark on the dating app industry as a whole. Bumble is the dating app that she started, but this was only the beginning of her rise to fame in social media.
Whitney Wolfe has also set her sights towards helping people build friendships with the Bumble BFF app. This is basically an extension of her Bumble app that she started for people that wanted to date, but she wanted to give people that were interested in building friendships a pathway to connecting with one another as well. This was a very keen observation by Whitney Wolfe after observing the social media industry as a whole.
Whitney Wolfe realizes that the lines have become quite blurred when it comes to what people are actually looking for when they are signing up for different apps.
Some people may sign up for a dating app, but they really are only looking for someone that they can hang out with or befriend. There are others that sign up for ambiguous social media apps like Facebook and Twitter and they really have no idea who they are connecting with. They may not know if they want to date or make friends through these sites. That’s why Whitney Wolfe has made an effort to segment her company into different apps that specify what people actually want.
The Bumble app has been created for those that are looking for dating opportunities. The Bumble Bizz app is for those that are looking for a chance to network with others. there is also going to be a Bumble BFF app for all of those that are interested in building friendships.
Whitney has proven to be quite effective with this. She has been able to give people something to think about when they sign up for an app. She knows that there are a lot of people that want to make friendships online, but they may have never known how. Bumble BFF clearly highlights the way.
Check cc.com for more information about Whitney Wolfe.